Alexis Allen

FM Design University

Successful UIs are usually a blend of both functionality and aesthetics. Leaning too much to one side or another can be detrimental to usability. In this presentation, we’ll be exploring the key design principles that help you balance both aesthetics and functionality in your user interfaces. You’ll learn why both are important, why you need to understand your users in order to achieve balance, and why simplicity is the key to achieving a balanced UI.